Kahiko is a brand that the studio developed from its day 1 back in 2016, creating its brand identity and guidelines that set the foundations for its first website.
As part of the design process, the studio conducted an analysis to better understand Kahiho’s users, leading to the understanding that the vast majority of purchases are done through mobile. With that in mind we’ve decided to design the website “Mobile First”, with consideration to be decided by what would work best on such devices (for example, when designing the new filters functionality). More broadly, Kahiko’s customers have been in the center of all aspects during the design thinking, striving for an optimal, efficient and clear purchase journey – a big challenge given the variety of items in various sizes and colours. By relentlessly and thoroughly developing and analyzing all wireframes, we’ve been able to bring to life the desired user journey and reach a result we’re deeply proud of.
